Branding / Interiors
Glasgow based Thomas Aulds & sons date back to the 1900’s
For more than a century Aulds have been a part of the landscape and culture of Glasgow.
Few locals have never have the pleasure of enjoying a hearty Steak stoater or ‘Birdie'.
With a growing chain of some sixty plus stores Aulds continue to feed customers all over Lanarkshire.
Our work started some years ago, helping to develop their retail formula and brand image.
More recently we have worked on creating a new look interior and brand image aimed at repositioning Aulds slightly higher while building on their artisan roots and pure Glaswegian Heritage.
The Brand now sports a distinctively classic font and heart motif that supports the strap-line - 'Baking from the heart’. Along with the new look Fascias and interiors or design has inspired a complete overhaul of all in-store collateral, packaging and signage.