Modern marketing is multi-faceted and complex. A successful marketing campaign in competitive times such as these will need several components to come into play, simultaneously. These demands bring new challenges to in-house teams where time, technology, training and budget can quickly become stretched. However, to outsource your creative team entirely could compromise the control you hold over marketing activities. Here at Market Reactive we believe that the role of an agency should be to assist your in-house team and optimise your marketing budget. Below are four reasons for employing an agency to assist your team rather than going it alone.
1. COST SAVING
For less than the cost of a new hire you get the benefit of an entire team of experts and decades of combined industry experience. Agencies come fully trained with their own gamut of software and technology, strategies and skills, and can save you further costs in direct purchases by leveraging their existing infrastructure.
2. FRESH EYES
Working exclusively on one brand and within a closed team can sometimes make it difficult for in-house marketing departments to keep finding new and imaginative ways to market themselves. An agency can revitalise your department by introducing creative and novel ideas, alternative perspectives and cutting-edge tactics for ongoing strategy building. An external agency can also keep an objective eye on your messaging and overall brand focus: a seal of approval for consistency across all your communications.
3. OPTIMISING WORKLOADS
Marketing is an ever-evolving art. From employing and training new staff to keeping abreast of all the latest developments across digital marketing trends, employing and sustaining an entirely in-house team is a time-consuming business. Partnering with an agency will help you get the very best out of everyone involved in your campaigns, by making sure that each member of your in-house team is deployed to tasks within their areas of expertise. An agency can also help identify and manage those areas you are struggling to cover and take responsibility for the sections of your campaign they are best qualified to work on, whether this is overall strategy-building or more specific tasks like graphic design, online marketing or brand development.
Most businesses experience peak times in the year when it’s necessary to market themselves more proactively whilst juggling an increased number of customer enquiries. At times such as these, marketing teams can find themselves unable to cope with the demanding extra seasonal workload - though often they are left twiddling their thumbs outside of these peak-times. By partnering with an agency, however, you’re only paying for the resource you actually need, when you need it: you have the control to increase or decrease the level of support in-line with your business needs.
Outsourcing now lies behind up to 75% of all marketing activities, and the concept of partially outsourcing to an agency is emerging as a ‘best of both worlds’ evolution, for those keen to remain competitive.