For many, golf conjures images of expansive green vistas, chirping birds and buttoned-up business types. Topgolf has re-imagined the sport, injecting youth, neon lights and plenty of big-screen TVs. MR were asked to take care of their design and marketing to help the brand reach a wider audience.
Throughout our partnership with Topgolf, we’ve helped establish both visual standards and communication strategies across their brand, with beautifully designed posters and engaging campaigns for print, video, digital and online.
How do you create a visual identity for a groundbreaking tech and virtual reality company that is original, universal and infinitely flexible?
After a couple of weeks of planning, research and soul searching we landed on a simple bracket device that is versatile and distinctly memorable.
In addtion to the corporate branding MR were asked to create an identity for ‘Warp’, Breaking Fourth’s proprietary video app for Samsung GearVR.
Found only in a VR world, the Warp brand had to feel both new and exciting and stand out amongst rivals.
Based in the heart of Hampshire, Itchen Valley Brewery has been crafting beautiful beers for over 20 years. With a landmark aniversary IVB was well placed for a timely re-brand. MR helped them re-position their brand with a new identity and values. The new design is now being rolled out across bottles & draught badges.
It’s still early days, but MR’s brand identity and packaging has been guzzled down by retailers and customers alike. IVB are now developing a barrel-load of new products.
Cheers to that!
Market Reactive were asked to create a new live-event brand, 'Live At Zédel'.
Live At Zédel, brings together all art forms in one extraordinary space, set inside a fantastic grand Parisian brasserie in the heart of London.
As well as being an intimate and unique performance venue, its extraordinary Beaux Arts / Art Deco setting adds value to the brand.
The brasserie setting is bold, unmistakably French and unique to the London live music scene.
Therefore, the ‘Live At Zedel’ brand was built to work in harmony with these strong, French influences.
The brand takes inspiration from new Art Deco and the lively post-war period, with an identity that would fit comfortably within 1960's French culture and the present day.
Take a look at just some of the materials we created including a 60pp performance brochure, posters and signage.
As a family run bakery, Reeve are one of the most highly regarded independent bakers in the country.
While only a small chain of 12 shops (based in and around their craft bakery in Wilton) Reeve generate an unrivalled £’s per sq foot revenue, making them both highly profitable and demanding of all their suppliers and consultants.
It was with some reluctance that Reeve agreed to allow us to help re-position and re-launch their already successful retail formula.
That was in 2004. Since then we have been instrumental in developing their brand and proposition across all aspects of their marketing, from simple price tickets or promotional posters, through to packaging and their entire retail formula both online and on the High St.
Our most recent development is the Reeve Bread store, not so much bread shop but more a temple to the humble loaf, a celebration of the staff of life… great bread. This annex to their flagship store in Salisbury has lifted crafted bread sales to unexpected levels, putting bread firmly back on top of the sales list.
Branding / Packaging / POS
The brain child of sailing sisters, Fleur and Abigail Emery, their idea for a ‘just add water’ breakfast porridge was to become the bench mark
for instant porridge products. Grasshopper (inspired by the Kung Fu programme) made it a stand out product, offering quick, easy, compact and most of all, a wholesome and tasty meal in seconds!
Our work involved extensive re-development of their brand image, on pack graphics and another milestone innovation - the concertina ‘Hopper’ Pot!
A simple vacuum sealed pot that squeezed down to 39mm, taking up little room in a backpack, hand bag or airline trolly.
Break the seal just add hot water and - Viola, a hot meal is in less than two minutes.
Our extensive pack development to cover the extended range of flavoured porridge, soups and rice dishes created a credible and distinctive product range that was voted “Best New Product” at the Taste Awards 2014.