Branding / Packaging / POS
The brain child of sailing sisters, Fleur and Abigail Emery, their idea for a ‘just add water’ breakfast porridge was to become the bench mark
for instant porridge products. Grasshopper (inspired by the Kung Fu programme) made it a stand out product, offering quick, easy, compact and most of all, a wholesome and tasty meal in seconds!
Our work involved extensive re-development of their brand image, on pack graphics and another milestone innovation - the concertina ‘Hopper’ Pot!
A simple vacuum sealed pot that squeezed down to 39mm, taking up little room in a backpack, hand bag or airline trolly.
Break the seal just add hot water and - Viola, a hot meal is in less than two minutes.
Our extensive pack development to cover the extended range of flavoured porridge, soups and rice dishes created a credible and distinctive product range that was voted “Best New Product” at the Taste Awards 2014.