Market Reactive were asked to create a new live-event brand, 'Live At Zédel'.
Live At Zédel, brings together all art forms in one extraordinary space, set inside a fantastic grand Parisian brasserie in the heart of London.
As well as being an intimate and unique performance venue, its extraordinary Beaux Arts / Art Deco setting adds value to the brand.
The brasserie setting is bold, unmistakably French and unique to the London live music scene.
Therefore, the ‘Live At Zedel’ brand was built to work in harmony with these strong, French influences.
The brand takes inspiration from new Art Deco and the lively post-war period, with an identity that would fit comfortably within 1960's French culture and the present day.
Take a look at just some of the materials we created including a 60pp performance brochure, posters and signage.