MARKET REACTIVE PARNTERS WITH DDA
Strategic Alliance Provides Full Creative Service Solutions for DDA’s Roster of Entertainment Clients,
and expands Market Reactive’s Global Reach
London / Los Angeles - February 02, 2016: Leading global film and television communications agency DDA has today announced a strategic alliance with award-winning creative design agency Market Reactive. Benefitting from Market Reactive’s enhanced creative design and content capabilities, the alliance – effective immediately – enables DDA to offer its clients a comprehensive one-stop-shop for full creative service solutions, whilst providing Market Reactive with a global shop window.
Market Reactive will keep a fully equipped design base at DDA’s London offices, sharing back room efficiencies, as DDA fulfils increasing client desire for fully-integrated comms and creative campaigns. Market Reactive will be on hand to handle DDA’s own creative requirements, in addition to those of its clients.
Winner of the Creative Agency of the Year 2015 at last October’s Screen Awards, the move is a further sign of Market Reactive’s growing prominence within the entertainment industry, with the company already boasting a client roaster that includes STUDIOCANAL; eOne; Lionsgate (UK); United Agents; Curzon; Kaleidoscope; Peccadillo; ITV; and Soda Pictures. Today’s alliance facilitates the broadening of the company’s reach out of the UK, and into the US and International market place.
DDA Quote: “As our industry continues to evolve and grow, clients are increasingly on the look-out for agencies able to provide fully-integrated creative solutions. This alliance is the natural response to these desires. We’re thrilled to work with our new friends at MR, and are delighted that our clients will soon feel the benefits of their award-winning creative design.”
Elliot Cardona, Creative Director of Market Reactive added: “We’re delighted to have teamed up with one of the entertainment industry’s most respected names, and are hugely looking forward to the prospect of putting our heads together to fulfill the needs of DDA’s roster of clients both here in the UK and further afield.”