Retail / Branding
Independent coffee shops come and go - it's a dark art running a successful coffee shop. Our brief was to create an original retail brand formula that would deliver more than a 'Flat White'. Working closely with the owners, MR created several name and style options. 'Pigwidgeon & Pye' was one to make the short list. Following some detailed focus group scrutiny, P&P was deemed to be the most memorable and compelling, so much so, that two years after it opened, Pigwidgeon & Pye won best coffee shop in Tunbridge Wells (as Voted for by the local Chamber of Commerce) beating off (amongst others) the likes of Carluccio's, Costa and Starbucks.