BRANDING / LOGO DESIGN
Up until a few months ago SIGHT FOR SURREY was known as SAVI - Surrey Association for Visual Impairment. Not only a mouthful but inevitably needing explanation to anyone not so 'Savvy' - The challenge was to create a new name and brand device that would appeal to visually impaired users, potential sponsors and donators alike. Our colourful 'view point' inspired logo has had a dramatic
Maintaining a consistent brand message is critical to establishing irrefutable brand credentials.
Sub fonts, layout and overall look remain 'on brand' reinforcing brand DNA while delivering a compelling message.
As a charitable trust, every penny counts. Keeping things simple and direct, while visually appealing is all about good design, not about budget.