Retail Design / Branding
Working within a small budget, our work had to deliver the moon on a stick for the price of the stick!
A tough challenge and one that we managed to fulfil, delivering a highly acclaimed retail formula that had championship potential.
Sometimes high aspirations can easily be crushed! LAB Sport had high hopes and dreams for creating a premium brand-led sportswear outlet that would offer more than the 'flash and brash' that has dominated sports retail for far too long. Sadly, behind the scenes, capital investment faltered and the concept fell foul of fiscal pressures too great to overcome. A real pity, as it had all the makings of a great champion.