As a family run bakery, Reeve are one of the most highly regarded independent bakers in the country.
While only a small chain of 12 shops (based in and around their craft bakery in Wilton) Reeve generate an unrivalled £’s per sq foot revenue, making them both highly profitable and demanding of all their suppliers and consultants.
It was with some reluctance that Reeve agreed to allow us to help re-position and re-launch their already successful retail formula.
That was in 2004. Since then we have been instrumental in developing their brand and proposition across all aspects of their marketing, from simple price tickets or promotional posters, through to packaging and their entire retail formula both online and on the High St.
Our most recent development is the Reeve Bread store, not so much bread shop but more a temple to the humble loaf, a celebration of the staff of life… great bread. This annex to their flagship store in Salisbury has lifted crafted bread sales to unexpected levels, putting bread firmly back on top of the sales list.