Ron Howard’s ‘Rush’ was a huge box office hit and wowed critics and audiences alike.
We were asked to adapt the theatrical campaign for the home entertainment release. The new artwork is now more vibrant, action packed and features two F1 cars racing across the front.
We also created special packaging, including a lenticular Blu-ray and a Double-play Steelbook.
A driving force
In addition to the Home Entertainment artwork, we also created animated digital 6 sheets for Westfield (see below) shopping centres and a Facebook App whereby users could purchase Rush via the Facebook page.